McChurch, iChurch etc.

Branding is big business. When we hear certain names we get an immediate picture conjured up for us and these pictures have a variety of accompanying connotations. Supermarkets, banks, sportswear and so many other things have their brand leaders. Some brands become very all-embracing. It is difficult to find somewhere with no coca cola. What kind of brand picture does the church give? Is it one that pulls people in to the picture, or one that drives them away? We may think we don't want McChurch or iChurch - but we do need to get people in our culture engaged with church.